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Exclusive-to-Macy’s brand hits stores in August; scent to follow in 2011.
March 10, 2010
By: TOM BRANNA
Editor
MG Icon, the newly formed joint venture between Madonna and Iconix Brand Group, has announced its first direct-to-retail license agreement with Macy’s, Inc. for Material Girl, a new fashion line, which will eventually include beauty products. Inspired and designed in collaboration with Madonna and her daughter Lourdes, the Material Girl junior collection will launch exclusively in approximately 200 Macy’s stores and online in August. It will feature footwear, handbags and jewelry ...
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